The BLUE LEAF ROAD SHOW baton is taken by Kazakhstan with great success.
Having a powerful start in the cities of Russia and Belarus, the next stage of the presentation tour under the name of BLUE LEAF ROAD SHOW was held in Kazakhstan.
On 10 October 2016 in Almaty was held the ceremonial event dedicated to the entry of “Villeroy&Boch Flooring Line” collection to the international market. The event was attended by representatives of Kronostar Ltd and its partner in Kazakhstan TOO “Etalon Holding”, as well as designers and architects.
In the business program framework the export sales director of Kronostar Ltd Mr. Daniel Zahl held a presentation to inform the audience about the activities of the group of companies SWISS KRONO GROUP, one of the largest producers of wood-based boards and the licensing partner of Villeroy&Boch. High professionalism, international market position and a common goal – the interior improvement, make SWISS KRONO GROUP the ideal partner for Villeroy & Boch.
Villeroy & Boch, one of the world's leading premium brands for products in the sectors Bathroom and Wellness and Tableware, has expanded its range of products in the field of interiors with the high quality laminate flooring line, which includes 22 decors in four collections (Country, Contemporary, Heritage, Cosmopolitan) for the modern and at the same time classic interior design with style.
Presentation of “Villeroy&Boch Flooring Line” had a positive resonance among the quests of the event. Topical issues were raised in the process of discussion. Designers expressed gratitude to the event organizers for the opportunity to expand their concept of “Villeroy&Boch Flooring Line” and be inspired by its diversity and nobility for further work in the field of design.
Mr. Daniel Zahl also held a meeting with the managers of points of “Villeroy&Boch Flooring Line” sales. What features and benefits laminate flooring from Villeroy&Boch has and how to work with such a unique product were the main issues for discussion.
At the end of the program there was the reception standing, which underscored the stateliness of the event. BLUE LEAF ROAD SHOW in Almaty became the starting point for holding similar meetings in other regions of Kazakhstan.
The next step of BLUE LEAF ROAD SHOW presentation tour will be organizing a series of the events in the cities of Uzbekistan and Kyrgyzstan.